Users found the dashboard overwhelming, with too many metrics cluttering the screen. The workout planner lacked flexibility, resulting in low engagement with personalized routines. The app needed to provide a smooth and motivating user journey to boost daily use and retention.
Our Approach
We focused on simplifying the interface while adding motivational elements:
Simplified Dashboard:Reorganized the dashboard to show only key stats (e.g., steps, calories burned, active time) with expandable sections for more detailed tracking.Added a progress ring animation to visually track fitness goals in real-time.
Flexible Workout Planner:Introduced a drag-and-drop workout builder for creating custom routines.Enabled quick access to favorite exercises for faster planning.
Gamified UX:Integrated streaks, badges, and leaderboard challenges to motivate users.Added push notifications with daily reminders and motivational quotes to keep users engaged.
Results
25% increase in daily active users within the first two months.
User retention rate improved by 18%, with more users completing their personalized workouts.
The simplified dashboard received high praise from users for being easy to navigate and visually appealing.
Client Feedback
"The new FitLife app not only looks amazing but also keeps users engaged longer. The flexible workout planner is a game-changer!" — Founder, FitLife
