Users found it difficult to discover events relevant to their interests due to cluttered filters and confusing navigation. Additionally, the ticket booking process involved too many steps, leading to a high drop-off rate before checkout.
Our Approach
We designed a streamlined, user-friendly interface focused on discoverability and easy booking:
Personalized Event Discovery:Implemented category-based recommendations using cards and personalized suggestions on the home screen.Designed an infinite scroll for trending events, keeping users engaged.
Improved Filters and Navigation:Reworked the filter menu with quick toggles (e.g., "Near Me" or "Free Events") for easy access.Introduced bottom-tab navigation for seamless browsing between categories.
One-Page Checkout:Reduced the booking process to 3 simple steps with autofill options for personal information.Integrated Apple Pay and Google Pay for quick payment
Results
20% increase in event bookings within the first 30 days of the redesign.
Bounce rate decreased by 15%, thanks to better navigation.
Positive feedback from users on the ease of discovery and faster checkout process.
Client Feedback
"The new design helped us engage users in ways we hadn’t before. The interface is clean, quick, and users are booking events more frequently!" — Product Manager, CrowdNest
